written by: Andrei

Your Website Is A Powerful Asset

Your website is a powerful asset, and it acts as a 24/7 salesman. Would you hire someone who doesn’t have sales skills for a sales position? Of course you wouldn’t. So why waste the potential of your website by not making the most out of its usability?

A site’s usability is defined by the simplicity and the straightforward experience it provides to the visitors. They don’t have to guess what their next action should be when they land on your page. You should be the one to make it clear to them.

Do you want to improve your website’s usability? Let’s see how you can do that:

  1. Use White Space

On the internet, people can be distracted by the smallest things, and this is the last thing you want. Using white space will help the visitors to focus on the aspects that matter, which is the text.

Another advantage of using white space is the fact that your website won’t look cluttered, it will appear more open and modern.

  1. Pay Attention To Readability

If a visitor enters your site and is overwhelmed by all the different block of texts, they will immediately leave because they won’t have the patience to figure out what to pay attention to on their own.

Avoid this situation and improve the usability by adding content that is relevant to the visitor. Be short and sweet and provide links so that they can read more about your domain of expertise.

  1. Use Calls To Action    

Don’t leave your visitors clueless – tell them what to do. Calls to action are visible buttons which should prompt your visitors to, well, take action. Don’t stick to only one actionable message and one color for the buttons. Try different options and see which one brings the most clicks.

Psychology of color is a real thing, so depending on the emotion you want to evoke, choose them wisely.

  1. Make Hyperlinks Recognizable

If you want the visitors to click on the links you add to your pages, then you have to make them easily identifiable. The majority of internet users know that blue underlined text means it’s a link and so they’ll know to click on it.

Keep in mind that the longer the text for the hyperlink, the better. Whichever effect you use for the hyperlinks, make sure that they are consistent all throughout the website.

  1. Add A Search Bar

If your website has a blog, if you have an eCommerce business, or if you simply have a lot of content on your site, then you most certainly need a search bar.

Not many people would browse an entire website to find what they need, so a search bar is essential to improve usability.

  1. Use Bullet Points

Bullet points are like a breath of fresh air, especially on a page where you present feature, benefits or services in more depth. You can get creative and use different icons, which will reinforce the point you’re trying to make.  

Take Your Website To The Next Level

We hope that these tips will give you an idea of the most important aspects that impact a site’s usability and that you’ll start implementing them as soon as possible.

If you need help with your website’s design, don’t hesitate to get in touch.

 

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