written by: Andrei

Usability Mistakes That Will Stop Your eCommerce Business From Making Any Sales

Here’s the ugly truth: Your website may be losing opportunities when it comes to making sales.

Luckily, plenty of studies have been conducted when it comes to usability, interface, web design and user experience. In this article, we’re going to discuss the most significant findings from these studies and critical usability mistakes that may be killing your sales.

Usability Mistakes You Need to Fix Or Avoid

Slow website

Internet users are extremely impatient nowadays. I believe we can all agree on that. Just think about this: What would you do if you entered an eCommerce website for the first time and you had to wait more than five seconds for it to load? I’ll tell you what you’d do: You’d leave it almost instantly.

And you’re not the only one who would make this decision. Your potential customers will do the same if you have a slow loading website. The conclusion? You will lose customers before you even had the chance of convincing them you’re worthy of their time.  

Lack of headlines

Data shows that headlines are the most viewed item on a website page, more so than a flashy image. Shocking, right? Moreover, a page headline has a mere one second to attract a visitor’s attention before they make the decision to leave your website.

Every page on your site should have a headline that communicates clearly what the page is about, especially the homepage. Capturing your visitors’ interest is the first step towards making them your customer.

Poor site navigation

Site navigation for eCommerce websites has to be intuitive for all customers. Online buyers expect to find certain product categories immediately, shipping details or the checkout page by not performing too many tasks.

Studies have shown that customers will use the search feature only if they don’t find what they’re looking for, so don’t rely on it too much. Instead, improve the navigation on your website by creating clear categories for your products and making it easy for them to make a purchase.

Not building trust

With tens of thousands of eCommerce businesses out there, there’s one thing that you have to do from the moment a visitor sees your website for the first time: Build trust.

Online buyers are subjective to being scammed, purchasing fake or damaged products and so on. Failing to build trust will result in little to no sales, and sooner or later, you’ll find yourself being outed by the competition.

How can you build trust? By using SSL certifications, displaying customer reviews, logos that show you are verified by Visa and such or becoming PCI compliant.

Lack of responsive design

Reports show that approximately 2 billion people worldwide use their mobile phone to make purchases online. At the same time, Google tends to rank higher websites that are optimized for mobile devices, so this is a double win.

Make sure that you check the responsive design across all mobile devices, including tablets and smartphones, while not forgetting to test it on different browsers.

Are You Ready To Boost Your Sales?

If you’ve worked so hard to launch your eCommerce website, then it’s essential to work even harder at increasing your sales. We hope that this article will give you an idea of the usability mistakes that may be killing your sales.

Need help impressing your visitors with a beautiful web design? Don’t hesitate to get in touch and tell us more about your project.  

Other articles Comments off

Comments are closed.