written by: MindMagnet

5 Major Advantages Of Using Magento As An eCommerce Platform

Did you know that Magento is the world’s #1 commerce platform? Over 250,000 eCommerce shop owners around the world use this open-source solution to grow, scale, and develop their online businesses.

Magento found a way to make it easy for merchants to build and manage their online shopping website. This has led to its massive growth in the last few years.

If you don’t know why everyone is so hyped about Magento, then you’ve come to the right place. In this article, we’re going to talk about five major advantages of using the platform.

Let’s get started.

Customer Oriented

Magento got one thing straight: Customer behavior is ever-changing. In order for a business to thrive in a highly competitive market such as eCommerce, they realized that they need to give merchants the possibility to brand their customers’ experience. A brand is more than a name or a logo, it’s about how you make people feel.
The rule is simple: If the customer wins, then Magento wins as well.

Advanced SEO

Every eCommerce business owner wants the same thing: For their online shop to rank high in search engine results, preferably on the first page. You can’t do this without SEO and Magento knows this.

That is why they built an advanced SEO feature, which allows online shop owners to boost the ranking for their products. Here are some of the things you can do with this wonderful feature:

  • Optimize for keywords;
  • Optimize URLs;
  • Set canonical links;
  • Sitemap;
  • Image ALT tags;
  • Rich snippets;
  • Open graph.

 

Extensions

Magento has the world’s largest selection of extensions. Their high-quality extensions have the purpose of extending the features of a store at any given time. For example, you might not need a live chat extension when you open the online shop, but you could add it later when your traffic starts to grow.
On the Magento Marketplace, you can find extensions for all sort of categories, such as marketing, customer support, payment, accounting, analytics, sales, shipping, or site optimization.

Community

Magento has an army of over 150,000 developers and innovators who are constantly working towards improving the platform every single day.
They also have a dedicated Q&A website where shop owners can ask for help if they encounter issues with the platform. The community is extremely active, so every single question will receive an answer.

Integration

Nowadays, it’s all about integrations and the good news is that Magento has already partnered with hundreds of software providers in order to make their integrations possible.
They are available for a wide array of categories, starting with CRM, email, migration tools, payment, shipping and ending with social media marketing and back office. Some of the most popular options are PayPal, MailChimp, Campaign Monitor, SalesForce, or Zendesk.

We Love Magento

magento

Our first experience with Magento was back in 2009. Since then, we proudly managed to build over 100 stores. Our certified developers know the ins and outs of both the Community Edition and Enterprise Edition, so we are confident that we can handle even more sophisticated projects.

Would you like to find out more details about how we can help with your Magento project? Then get in touch with us and send us more information about your needs. We’d love to hear from you!

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