The challenge

It's not easy to create an online identity for a celebrity, but creating one for Chuck "The Iceman" Liddell is a real challange. We have been given the task to create a brand new and original online presence for the UFC legend, strating from a rough design draft and direction Chuck had in mind. From here, we had to design and develop a complete website that had to include extensive user interaction and fully integrated online shop.

Solutions

Our approach was to create a design that's completely original and focused on Chuck's events, and providing all the information needed by both long time fans and for those who are just discovering "The Iceman"

The website also offers the fans access to a blog and a forum where they can follow Chuck, and the online store allows fans to purchase books, DVDs and workout supplements directly from the star.

There's also a business end to the website, providing entry for sponsors or people looking to book "The Iceman".

The results

The result is a cool looking unique website, at the quality Chuck's fans expect, and their feedback was exceptional.

The website was launched in 2010, just in time for Chuck's fight with Franklin.