What to learn from Apple’s success

27Jan2012

A few days ago, Apple has reported it’s Highest Quarterly and Earnings Ever. But more impressing than the actual numbers, is how they achieved this. I just stumbled upon a video interview with Steve Balmer from a few years back, actually laughing at Apple’s iPhone, which he considered an overpriced device, saying nobody will pay $500 for a phone while there are alternatives at $99. He couldn’t have been proven more wrong. Until that point, the standard for phones was that they had to have a qwerty keyboard and a pen for the touchscreen, but Apple were bold and visionary and went against the stream. Today, most of the smartphones have multi-touch screens, no pens and no keyboards. The same happened [...]

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A good year and to an even better one

31Dec2011

2011 was a good year. We’ve had some interesting projects and grew our team with some great people. Many thanks to all our clients for this great year! After 2010′s launch of iVox.ro, in 2011 we’ve launched CashControl.ro which has been greatly received by users. In 2012, we’re planing to add at least another product to our suite as well as launch the existing ones on new markets. It will definitely be an interesting year. We wish everyone a great 2012!

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TeCOMM 2011, Here We Come

15Sep2011

Not only we are invited at the conference and workshop but Laurentiu, our Head of Accounts, is invited to be guest speaker next to Marius Ghenea, CEO at FIT, Bogdana Butnar, Industry Manager at Google Romania and 12 other key managers in the industry. He will be speaking about Open Source for eCommerce and.. well, for the moment, we won’t give away more than this :) What is TeCOMM TeCOMM eCommerce 100% is a two day conference held at Best Western Fusion Hotel in Cluj-Napoca, in October, and here’s why it will definitely rock: First of all, there will be many attendants with a lot of experience in eCommerce business, strategies and marketing. The core idea of the event is [...]

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The Pros and Cons of Hourly vs Fixed

13Sep2011

As for any agency, there are 2 ways of charging for the work we do: by the project or by the hour. Both of them have their advantages and disadvantages, and beside the obvious there are also some pros and cons one might miss at a first glance. Fixed Price Billing This is the method the first time clients incline towards, especially the ones with little experience in buying agency services (web, print or classic advertising). The pros for a client: the budget is fixed, you know what your bottom line will be you know what you will be getting in the end, however the initial idea might be incomplete in which case changes on the scope would be required [...]

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Out With The Old, In With The New!

29Aug2011

You’re now familiar with our current website, but you might not be with its predecesor, the website we had from 2008 up until July 2011. This is the story of the redesign process: what we kept, what we changed and what we added, and most importantly, the reason behind each decision. As an agency site, it was clear that this needed to showcase our skills and our taste in design, so we really needed to do our best work. With the general design, we wanted to switch from the darker toned colors to whites and grays in order to emphasize on the cleanness and usability of the website. Beside the obvious need to update our image to something more actual, we also wanted to [...]

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Yes, We Blog!

25Aug2011

We finally decided to start our company blog. The truth is, we’ve wanted to do this for a long time, however we kept making excuses not to do so: we don’t have a ton of traffic, so why put in a lot of time to write for only a few people? we’re so busy, we won’t have time to write articles often enough who do we write for? other professionals? clients? should we write in English or Romanian? who will write the articles? the management? the senior designers and developers? the whole team? what should we write about? We finally decided it’s time to go for it. We’re going to write our articles in English, because everybody speaks it anyway [...]

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