A few days ago, Apple has reported it’s Highest Quarterly and Earnings Ever. But more impressing than the actual numbers, is how they achieved this. I just stumbled upon a video interview with Steve Balmer from a few years back, actually laughing at Apple’s iPhone, which he considered an overpriced device, saying nobody will pay $500 for a phone while there are alternatives at $99. He couldn’t have been proven more wrong. Until that point, the standard for phones was that they had to have a qwerty keyboard and a pen for the touchscreen, but Apple were bold and visionary and went against the stream. Today, most of the smartphones have multi-touch screens, no pens and no keyboards. The same happened [...]
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